Friday, June 25, 2010

Reminiscing about the "old days"

File:Kozmo.png I was looking at some recent posts and tweets from various people discussing with them wishing that the service would come back.  After I get past the obvious indignation that "we are Kozmo, only new and improved", I also reminisce about some of the good and bad of the dot-com craziness.

There was a lot to love about Kozmo when it launched.  Joe Park came up with an incredibly crazy idea that you could go into a dial-up world and get people order their entertainment products online and then deliver them immediately.  While we knew that everyone thought we were insane, we also knew that the service was amazing and was light years better than anything available elsewhere.  And so we forged forward with a crazy dream and a lot of moxie.

You probably all know the rest of the story from there (if you don't, i highly recommend renting E-Dreams for the best view inside the rise and fall of the dot-coms).  Lots of money tossed in, some incredibly cute marketing, a great service....and an eventual crash.

Sit Back, Let Max Deliver
I picked up the gauntlet about 5 years ago to try to recreate and improve upon the magic of kozmo, without the eventual fall that occurred.  When we started, it was an even crazier idea than when Kozmo did it.  After all, Kozmo had "proven" that you could not make a viable business of an instant delivery service and we were "destined to fail in 6 months"....that was 5 years ago...

MaxDelivery stuck as close as possible to the original vision of a service that makes your life easier, getting for you all the things that you need everyday and delivering them in under an hour.  We even kept the fees low (only a $2.95 delivery fee) and prices competitive with your supermarkets to make it easy to choose us for your daily life.

We didn't just copy the old service - we added to Kozmo's original dream by focusing the service on getting you everything you need for your everyday life.   My basic philosophy is "if you still have to put your shoes on and go downstairs, we did not do our job"  Did we succeed in recreating kozmo's magic?  Did we improve upon it?  Let me know what you think.

I DO miss those commercials with the guy getting shot out of a cannon, though!

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