Thursday, June 24, 2010

The Fun Life of Small Businesses

I was reading an article today about one of our Best of New York partners, Jacques Torres Chocolates.  We've been working with Jacques for a long time and think the world of their chocolates - high end, gourmet chocolates, made right here in NYC.

The gist of this article is that Jacques was being sued by Hershey's because his "Champagne Kiss" truffles were some kind of infringment on "Hershey's Kisses"  First, as you can see below, the Champagne Kiss looks NOTHING like a hershey's kiss.
Hershey’s Tells Jacques Torres to ‘Kiss’ His Champagne Bonbons Good-bye     

Second, for anyone who has tasted the 2 of these chocolates, there would never be any confusion between the smooth silky flavor of Jacques chocolates and the .... (to be polite) somewhat less impressive taste of a Hershey's kiss.  Jacques would not be interested in copying their name and associating himself with chocolate that is, most would agree, inferior in quality and taste.

Just another day as a small business person trying to make a superior product and satisfy your customers.  You have to deal constantly with these small nuisances which have nothing to do with making your customers happy.

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